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Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web -- the answers to their problems, information about the services available to them or sources for the product they want. If you want your business to be discovered by users on the web, your content needs to be optimized for user intent. Since Google can recognize user intent, it displays pages in search results that are most relevant to what the user is looking for. Because of this, understanding user intent and creating content with the user's intent in mind is essential to improving the relevance of your website pages and improving SEO.        

Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas. SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore,   51 percent   of customers polled said they preferred shopping online. They said that they turned to search engines to find the perfect gifts, tips on how to host a rockin’ holiday party and holiday recipes. Related: How to Improve Your Google AdWords Campaign This Holiday Season So, consider the obvious message here: The holiday season is the perfect time to attract shoppers to your website and maximize your sales.   But consider something more: If you want festive shoppers to find your website and all the awesome products you have to offer among the glut of other businesses on the web, your SEO needs to be optimized for the season. And the good news here is that there’s no need...

Don’t Provide an XML Sitemap A Sitemap is an XML file that lists the URLs for websites. It allows webmasters to inform search engines about URLs on a website to help search engines crawl them more smartly and efficiently. WordPress users usually ignore the importance of including XML Sitemaps within their websites. However, search engines like Google likes websites that contain XML sitemaps, which helps it find pages on your website. In addition, Sitemaps are also used to offer additional information about the website, such as when it was last updated, how often it changes, and how important it is in relation to other URLs in the website, etc. For webmasters who are operating a new website or greatly changed the website recently, the sitemap can make a big different in helping major search engines to find and index all pages of your website. Sitemap is efficiently helping a website to be indexed by the search engines. In order to make your website can be crawled intelligently,...

1. Meta tags Title  — use your primary keyword at least once in the page title as close to the start of the title as possible. A primary key would be the one with the highest search volume from your  keyword cluster . Optimize the title for both search terms and user intent — getting a real estate on the first page for the desired search term today doesn't guarantee you'll be ranking on the first spots tomorrow if searchers don't click your listing or the bounce rate is significantly worse than your competitor's. Keep your titles under 60 characters (600px). Here's a title format example:  Primary Keyword — Secondary Keyword | Brand Name, Location Description  — is a concise summary of the page's intent (not longer than 140-160 characters or 1, 100px) that isn't used directly in ranking algorithms (at least search engines representative say this), but is extremely important from the CTR perspective. Descriptions serve more like an advertising c...

On Page SEO is the first and foremost Part of SEO. Every SEOs should be done that before they start promotion works. I would like suggest some of the best On Page SEO activities that will help to drive visitors easily to your website. Title Tag : - Keep it within 60 characters | Target your Primary Keyword in the Title tag. Meta Description :-Keep it within 155 characters | Place your business keywords first 100 words. Meta Keywords :- Add your secondary keywords , It is not considered by Google but important for Yahoo and Bing. Keep in mind it. Heading tags :- Target your business keywords on the Header tags Canonical Tag :- Fix the Canonical Issues, if it exits on your website. It is very helpful to avoid content duplication issues. Image/ALT Tag:-  This tag is very useful to get indexing our images quickly on Google Searches, that will help to get more visitors by using ALT Tag.  Keep Target your Primary Keywords on Img/ALT Tag. OG Meta Tag (Open Graph Meta...

I know you only asked for 3, but when it comes to   on-page SEO   techniques, I’m a firm believer that these different techniques work together simultaneously to make your efforts more effective. To that end, I’ve compiled about 7 things below—all of which are things you can do on your website so you can help your site rank higher on search engines. 1. Check your page titles Each of your pages or posts on your website should have a distinct title, and always include your main keyword for that page. For example, if you just wrote a post about content marketing for beginners, your main keyword for that page should always include “content marketing for beginners” in your page title. You can even try different iterations such as “easy content marketing for beginners” or “complete guide to content marketing for beginners.” The important thing to remember is that you have a main focus keyword for that page. 2. Add meta descriptions A lot of marketers tend to ignore ...